While the use of oral/dental appliances is usually a last resort to treat OSA, Rest Assured wanted to use it’s patented features to flip that convention on its head. As a medical device, it had communicate confidence to gain the trust of its audience. Although highly technical, the appliance had to keep its context of use in mind, delivering an aesthetic that is delectable, as it is to be placed and worn in the mouth. We created product concepts that paired refined interactions with a unique aesthetic.